Friday, January 09, 2009

The 2 AM show is very different from the 11 PM show

Because I am trying to make more work for myself, I haven't set my DVR to automatically record The Daily Show or the Colbert Report. The cable box's TV guide doesn't always say when the show is new or a re-run, so I try to remember to set the DVR each evening to record that night's shows. Sometimes I forget to set it before 11 PM, so I record the 1 AM re-runs of each show instead. Then I watch them the next morning, so the news is two days old. I can live with that.

But I was surprised this morning when The Colbert Report's final ad break featured an ad for a "fingertip massager." I wasn't offended at all to see the ad. I thought it was kind of funny, if a little predictable (the old lady uses one! I didn't see that coming!). I was just surprised that the ad existed at all. I've never seen a TV ad for a product like that before, let alone on Comedy Central at 11:55 PM. Then I remembered I was watching the late-night re-run. That explains why I've fast-forwarded through all those escort service ads during The Daily Show.

If Trojan wants to turn that ad into an hour-long informercial, I promise I'll watch it.

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