Friday, May 08, 2009

Everything you ever wanted to know about the Subway Doctor

Gothamist posted an interview this morning with Dr. Zizmor, the subway dermatologist. I've been in New York about 10 years, and Dr. Zizmor's ads were among the first I noticed when I moved here and became a regular subway commuter. I've always had a low opinion of Dr. Z's practice. I tend to devalue local businesses that I see advertising in the subway, mostly because the older cars are so dingy and the ads look weathered and of poor quality as a result. I think it reflects badly on the business that chooses to advertise down there. My ex-wife used to work for a dermatologist, and everyone assumed that he was Dr. Z. (He was not.) Maybe that's just my opinion. I've never asked anyone if they've patronized an establishment based on a subway ad.

Stigma or not, the ads work for Dr. Z. He's built a successful practice and was ranked as one of the 10 best doctors in America by Harper's. It's good to know he's a reputable physician, should I ever need to have a tattoo removed.

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