Today's Washington Post has this article about Mel Gibson's potential profits from The Passion of the Christ. He stands to make at least $150 million, and possibly as much as $350 million from the movie. But what struck me was this line:
Add profits from licensing and merchandising revenues on the best-selling tie-in book, soundtrack, and items like collectible "Passion" nails ($16 for the 25/8-inch pewter pendant on the Internet), a pay-TV sale, and robust video and DVD sales and rentals, and Gibson's returns could reach $500 to $700 million.
Isn't that "best-selling tie-in book" the Bible?! How did Mel Gibson get himself a piece of the sales action for the all-time No. 1 bestseller?